Who We Are

It’s the finer details, our clients soon realise, that separate B-Sure from our competitors – we have the back bone likened to a full-scale Insurer, whilst still having the agility of a Brokerage.

Our back end consists of a full in house Claims team, keeping in touch with our clients throughout the entire process of getting your claim processed. We have an in house Underwriting team ensuring that the conclusion of your policy is streamlined and in line with your quote, as well as a substantial Client Services team assisting with any updates to your policy and specialised Value Added Products, many of which are built by and are exclusive to BSA. Additionally, we have a full in house Compliance and Audit team, listening to 110% of any calls going in or out of our offices, ensuring consistency of your needs and the advice given to you, all the while ensuring an “above and beyond” experience with our Brokerage.

Our front end however remains nimble, with a variety of over 21 of the country’s top Insurers, with whom we have access to their leanest premiums available, due to our size. This allows us to constantly ensure that we are giving our clients the policy best suited to their needs, regardless of their profile.

Our Services

Motor Insurance

Insurance is an unfortunate necessity with today’s high rate of crime, radical weather events and accidents, but it doesn’t have to be a burden. With 3 cover options available to suit any pocket, from comprehensive cover for all your financed vehicles, through to low budgeted 3rd party only cover, we endeavour to cover all risk types.

Household Insurance

Our householders section is designed to give you that peace of mind when leaving your home unattended and offers you cover for numerous perils, including loss or damage to household goods and personal possessions, cover for loss or damage caused by fire, lightning, explosion, malicious damage, storms, bursting or over-flowing of geysers, equipment or pipes, break-in or theft, cover for food that deteriorates because of power failure or freezer break-down and cover for stolen washing and/or garden furniture.

Portable Insurance

Smash ‘n grabs and petty theft have unfortunately become an everyday occurrence that most people either have, or are going to experience at some stage. As such, BSA feels it’s our duty to make personal (portable) possessions cover freely accessible to all concerned South Africans. Let BSA help you to replace your hard-earned possessions. Our policies are structured to mitigate any burden and our cover protects you by placing you in the same financial position you were in before your loss!

Leisure Insurance

Leisure insurance offers a wide variety of products designed to allow you the freedom to make the most of your leisure time and to protect not only you, but your family. From watercraft and motorcycles through to caravans and aircraft, we can have you covered in a jiffy at exceptionally affordable rates.

Business Insurance

Your livelihood is your business, it allows your children to go to school, it puts food on the table, and it ensures you are able to keep up with those dreaded house and car payments. Make the intelligent choice and protect yourself and your family by protecting your income. Our numerous Insurers have the package to suit your unique business needs.

Core Values

We fully understand the importance of having insurance. Our main objective is to show the public that insurance does not have to be a "grudge purchase", rather a necessary purchase which literally saves lives, financially. We know that stress unfortunately plays a massive role in our lives on a daily basis and we understand that the last thing you need is to struggle with your insurance portfolio, so why not sit back and allow one of our specialized Portfolio Consultants to take the reins on your behalf? Our knowledge of the industry places us in excellent stead to attend to any issues that our clients or general public may have.


    11B Riley Road, Eastwood Office Park, Bedfordview

    In our consistant efforts to provide you with the best service in the market, we have decided to implement longer working hours so that we can assist you even more!


    Our Sales staff will be around until 7pm so that you can get the cover you need, even after normal working hours.


    Our Client Services staff will be available until 7pm to assist you with amendments and other queries.

    For any COVID-19 updates, please visit: www.sacoronavirus.co.za